In 1991, two brothers, David Khym and Kenny Khym, founded Wicked Fashions, Inc. when it launched its flagship brand, SOUTHPOLE® in New York, the fashion capital of the world.
SOUTHPOLE started as a premium urban brand. With its legendary puffy “bubble” jacket and 4180 ™ Relaxed Fit denim pants, SOUTHPOLE influenced the beginning of urban fashion in American street culture. Wicked Fashions quickly established itself as the leader in translating the looks and trends of the premium brands that were popular on the Streets into wearable, accessible clothing sought after by a broad swath of young men and women.
As told by WWD, SOUTHPOLE® was “The first company to translate the looks and popular trends on the streets into accessible fashion”.