Developed in 1993 by three skateboard enthusiasts in New York City and created the East Coast’s first true skateboarding-inspired lifestyle brand – Zoo York.

The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, music and art scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of skateboards and T-shirts steadily grew into a full–blown apparel collection marked by military surplus, street athletic styling that was designed to withstand the city’s rugged terrain.

Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect.