Who We Are

Our vision, our ambition, our values, our brands.

Discover what makes American Exchange Group.

VISION

COURAGE

We are never afraid to take unfamiliar paths.

RESPECT

People always comes first.

EXCELLENCE

Whatever we do, we want to raise the bar and break new ground.

EVOLUTION

We are unstoppable. We don't limit our challenges. We challenge our limits.

MISSION

BUILDING
BRANDS

Our aim is to fully support brands and companies in the development of successful, responsible business with a strong, iconic point of view.

BOOSTING
GROWTH

As a corporate organization, we provide the brands and the companies in our portfolio with those expertises, tools and services, that are instrumental to facilitate their growth.

CHALLENGING
THE RULES

DISCOVERING & FOSTERING CREATIVITY

Nourishing an innovative, unique and daring approach to fashion and business, we always question established rules to deliver innovative, unconventional and forward-thinking projects, products, and strategies.

Creativity is our driving force. We are strongly committed to scout and support brave, one-of-a-kind talents.

LICENSED BRAND DEVELOPMENT

Through consistency and clarity, we ensure that our brands are developed with a strong foundation. We continuously refine the brand voice, values and visual assets to maintain a strong position in the market and drive growth with our brands and licensing partners.

CUSTOMIZATION FOR OUR RETAIL PARTNERS

Our in-house team crafts new designs and concepts to match any retailer's needs within private label brands, offering distinct styles, packaging and features.

GLOBAL FOOTPRINT

Our worldwide locations allow us to produce and deliver quality products at value, while staying at the forefront of trends.